PR support – both conceptual and pragmatic
Above all else, consistency is key when it comes to shaping a company’s image. Given that time and money are crucial concerns shared by virtually every company, it is necessary to carefully coordinate the means and channels of communication with each other.
The role of PR is to manage corporate communications in light of and in spite of dynamic market conditions, to maintain an overview and to control the industry’s agenda by crafting a targeted focus on specific issues. Consistency always pays off.
Even when day-to-day work means having to act swiftly, we never lose sight of our clients’ fundamental strategy. Thinking conceptually and acting pragmatically go hand in hand at our agency and represent the core of what we understand as PR support.