Online PR – reaching target groups of today and tomorrow
[one_full class=“alternative-text“]Online PR is a blanket term for PR activities on the internet. Through online press relations, press releases are sent to online editorial staff and uploaded to online press portals. In addition to targeting journalists on a broader scale, both channels help significantly increase your company’s ability to be found on search engines. The all-important question in the online world boils down to this: Are your company and products “relevant”? And how can they become so?
This is why content marketing, online press relations and social media sites such as Facebook, Twitter, Instagram, Xing, LinkedIn and YouTube are important tools in online PR meant to reach the target groups of today and tomorrow above all.