Is the personal contact becoming less important in times of digitised communication?
Make the journalist WOW!
There are some things that don’t need words to work. Good interviews, however, aren’t one of them. After all, the purpose of any dialogue between interviewer and interviewee that is designed
Writing trade articles for German media
Every article is a new challenge – even this one here, as the interested reader will immediately compare the way the article is written to the advice it gives. But these high standards are necessary,
The time has come to clear up a few PR myths.
I still keep coming across articles describing public relations, or PR, as a solo project within the realm of communication that has little to do with communication measures considered
Writing white papers
For businesses looking to generate leads in the B2B sector, a white paper can be a promising and legitimate content market tool. Companies should invest a certain amount